Samsung Electronics, the South Korean tech giant, unveiled its latest Galaxy S6 smartphones, featuring a slim body made from aircraft-grade metal, in a bid to reclaim its position as the undisputed global smartphone leader from Apple.
Designed from scratch in an operation dubbed 'Project Zero', the Galaxy S6 and its curved-edges variant are critical for Samsung's plans to reverse plunging smartphone revenues that led to its first annual earnings fall in three years in 2014.
We listen to our customers and we learn from our missteps," JK Shin, Samsung's mobile chief, told a packed hall in Barcelona ahead of the annual Mobile World Congress trade show, where the Galaxy S6 and the Galaxy S6 edge were unveiled on Sunday.
By some estimates, arch-rival Apple surpassed Samsung as the world's top smartphone maker in the fourth quarter, with record sales of the big-screen iPhone 6 and 6 Plus.
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