With technology fast becoming an integral part of people's lives, parenting has also undergone a sea change in the last few years. In nuclear families, parenting apps are helping couples raise their offspring in a much more efficient and secure way.
Today there are a number of smartphone apps to make parents' life simple and more organised as far as kids are concerned.
For example, the "mycity4kids Family Organiser" app helps parents search for right activities and content related to their kids.
Launched in October 2010, "mycity4kids" has become an indispensable mobile platform for several mothers.
"The idea for 'mycity4kids' struck me when my kids were six and two, respectively. Like other parents, we also used to dwell on how difficult it is to find appropriate things to do or places to go to where our kids could acquire new skills or just have a fun time," said Vishal Gupta, the co-founder of the app.
The USP lies in the app's unique mother-focused content around which it has built the largest community of parents.
"We would like to become the indispensable mobile platform for today's multi-tasking mother by giving her access in one place to everything she needs and can learn from the shared experiences of other parents," explained 40-year-old Gupta who lives in Gurgaon.
The app offers highly utilitarian features like a "Family Calendar", to-do lists, upcoming events, kids resources and parenting blogs that parents can access on the go to share their parenting responsibilities actively with others.
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